The COVID-19 pandemic has had a profound impact on businesses worldwide. It forced businesses to adapt to rapidly changing circumstances, including social distancing, reduced foot traffic, and increased demand for contactless interactions. One technology that played a critical role in helping businesses survive the pandemic was digital signage.
Digital signage has been around in one way or another for about a decade but the cost and complexity has always been a barrier to entry. But necessity has changed the way we handle customer interactions. Here are some ways it has helped businesses survive the COVID-19 pandemic:
Communication: Helping businesses communicate important information to customers and employees during the pandemic, from a distance. With the constantly changing restrictions and guidelines, businesses could use digital signage to quickly convey updated hours of operation, new safety protocols, and any other relevant information. This helped businesses maintain transparency and build trust with their customers.
Contactless interactions: With the pandemic, people were wary of touching shared surfaces. Digital signage helped minimize contact by providing touchless interaction options like QR codes for menus or payment options. This allowed customers to order and pay for their products or services without touching anything other than their own personal device.
Adapting to changing needs: The dynamic nature of digital signage allows businesses to pivot quickly and promote new offerings, when supply lines faultered. For example, a restaurant could quickly change their digital menu board to highlight takeout or delivery options. This flexibility allowed businesses to adapt to changing customer needs and market conditions.
Enhanced customer experience: Digital signage can improve the customer experience by providing engaging content and reducing perceived wait times. With social distancing guidelines, people were spending more time waiting in lines. Digital signage could entertain customers and inform them of specials or other offerings while they waited, making the experience more enjoyable and informative.
Cost-effective marketing: Digital signage is a cost-effective way to promote products and services. With reduced foot traffic and limited marketing budgets, digital signage allowed businesses to advertise without spending too much. This made it easier for businesses to stay top of mind with customers and drive sales.
In a world that’s been turned upside down by a pandemic, digital signage has become one of our most important tools for survival. Gone are the days where business stand idly behind static signage and hope for the best; here’s what the future may hold..
It didn’t stop with survival, check out how it helped small businesses thrive.
Looking to create your own digital signage - check out Squizz! 👉Squizz or contact us at 1-844-4SQUIZZ (778499)